Case studies · Field work
Where the chain leakedand what got built.
Every project here follows the same path. Find where money and opportunities leak between Marketing, Sales, Operations and Technology, decide what matters, then build the system on tools the business can run. Visuals are blurred or masked to protect client data.
0 1 · Four flagships
Four flagships.Read one in under five minutes.
Each story shows an owner decision across all four sides of the business, with the system shown before the pitch.
Real screen · data blurred
Desktop
Spray Alliance
Inventory lossesnow visible and under control
The problem. Information was everywhere, spread across different spreadsheets, a server-based setup and QuickBooks Desktop. There was no CRM, so there was no control over sales and no clear ownership or traceability. Inventory was not controlled, and nothing synced live.
The system. NetSuite as the single source of truth, with ecommerce scoped into the same core, online payments, a customer portal, warehouse barcode scanning and a nightly proof of delivery report.
Inventory result
Read the distributor case
Product photoCity Sprayer: A field constraint turned into a product line that pulls supply.
The problem. Contractors working in cities run into noise rules, elevator limits and trucks that break down. A rig built into one truck locks the whole setup to that single vehicle.
The system. City Sprayer, a complete spray foam setup on a frame you can forklift, pallet jack or crane, sized to fit through a 36-inch door. Rentals stay exclusive to foam customers so every rig pulls supply with it.
Read the supplier case
Details blurredJVC Insulation
A connected quoting systemsaved $10,000+ every month
The problem. JVC crews won on quality, but the Safe Foam story barely showed up in the bid. Every quote was built by hand from blueprints and typed into the job system, and the marketing sounded like every other insulation company.
The system. Bid Desk, a custom pricing engine that drafts quotes from the company price book and keeps the estimator corrections as standing rules. A Certified or Basic proposal that sells Safe Foam proof. Local search work and a Google Ads A/B test on the same message.
Where it stands. Built and now in testing, with a person signing off on every quote.
Quoting result
Read the quoting case
Details blurredSafe Foam Institute: Selling documented proof instead of another comfort pitch.
The problem. Homeowners and builders cannot see what was sprayed, where it went or how the job was finished. Selling on comfort sounds like everyone else, and a badge alone does not change that.
The system. A FoamTrace traceability report blueprint, a Job Completion Report as the north star, messaging that sells the standard, acquisition that points at the same proof and an Institute app path that carries it.
Read the institute case0 2 · More from the chain
More from the chain.Shorter notes on more of the work.
Each one started with the same question. Where does the chain leak?
One digital front door for contractor customers, with the site built and hosted by MACA.
Full story coming soon
Crown InsulationWebsite and messaging work, so the premium choice reads as premium.
Full story coming soon
Process work, so the team spends its hours on jobs instead of paperwork.
Full story coming soon
Real numbers every week, and presence where customers search.
Full story coming soon
Send your version.One sentence is enough.
Your version of this problem probably fits in one sentence. Send it, and you will hear back within 24 hours with no pitch and no proposal.
The 90-Min Diagnostic starts at $2,500, and 50% is credited toward your first outcome. Written findings arrive within 72 hours.